Practical thinking on product strategy, prototyping and AI-accelerated development, the ideas behind how we build.
Competent design used to be a competitive edge, but now that any tool can generate it in seconds, the only thing left worth paying senior people for is the judgment a model cannot reach.
The tools to copy your interface are now cheaper and faster than the effort you spent building it, so the only question worth asking is what remains once the copying is done.
6 min read
Most products fail on the question they never asked: does anyone want this? Here's the validation sequence we run before a line of production code exists.
2 min read
AI hasn't made software free, it's changed where the cost sits. What that means for scope, speed and the shape of a product team.
1 min read
Decks describe products. Prototypes are products, early, imperfect, and infinitely more persuasive. The case for making the thing before selling the thing.
Hourly billing rewards slow delivery. Fixed-price engagements only work when the process genuinely controls risk, here's how we make the economics honest.
