Articles.
Practical thinking on product strategy, prototyping and AI-accelerated development, the ideas behind how we build.
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Design · Opinion
When everyone can generate the average design, taste is the moat
Competent design used to be a competitive edge, but now that any tool can generate it in seconds, the only thing left worth paying senior people for is the judgment a model cannot reach.
20 July 2026 · 2 min read
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Strategy · Analysis
The AI wrapper that cannot be cloned in a weekend
The tools to copy your interface are now cheaper and faster than the effort you spent building it, so the only question worth asking is what remains once the copying is done.
20 July 2026 · 6 min read
Read articleStrategy · Guide
How to validate a product idea before you build it
Most products fail on the question they never asked: does anyone want this? Here's the validation sequence we run before a line of production code exists.
10 July 2026 · 2 min read
Read articleAI · Analysis
AI-accelerated development: what actually changes
AI hasn't made software free, it's changed where the cost sits. What that means for scope, speed and the shape of a product team.
24 June 2026 · 1 min read
Read articleProduct · Opinion
Why a working prototype beats a pitch deck
Decks describe products. Prototypes are products, early, imperfect, and infinitely more persuasive. The case for making the thing before selling the thing.
5 June 2026 · 1 min read
Read articleProcess · Opinion
Fixed price, fixed scope: aligning incentives in product development
Hourly billing rewards slow delivery. Fixed-price engagements only work when the process genuinely controls risk, here's how we make the economics honest.
18 May 2026 · 1 min read