ProductDirection Sprint.
Clarify the right problem. Define the right solution. Build the right thing.
A focused 1–2 week sprint that turns ambiguity into a clear product direction and a validated path forward.
- Clarity fastGet alignment on the problem, opportunity and solution.
- Reduce riskValidate assumptions before you invest time and money.
- Make decisionsLeave with a prioritised roadmap and confident next steps.
Cut through the noise.Find the direction.
The Product Direction Sprint helps you cut through noise and uncertainty to define a product that solves a real problem, for the right customers, in the right way.
We combine strategic thinking, market insight, user perspective and rapid validation to produce a clear product thesis and plan: a validated direction and roadmap you can move forward with, confidently.
What you get.
Opportunity Framing
A clear articulation of the opportunity, market context and why now.
Customer & Problem Insights
Validated understanding of your target users and the problems that matter.
Product Thesis
A compelling product thesis that aligns problem, solution and value.
Solution Direction
High-level solution approach, key features and experience principles.
Prioritised Roadmap
A focused roadmap with near-term priorities and future opportunities.
Sprint Report & Deck
A decision-ready summary to align stakeholders and guide execution.
How it works.
1–2 weeks total
- 1
Discover
Understand your business, market and opportunity.
2–3 days
- 2
Explore
Validate users, problems and assumptions through research.
3–4 days
- 3
Define
Craft the product thesis, solution direction and value proposition.
3–4 days
- 4
Prioritise
Build the roadmap, prioritise features and map key milestones.
2–3 days
- 5
Align & Decide
Present findings, align stakeholders and plan the next steps.
1–2 days
It gave us the clarity and confidence to make the right call and avoid building the wrong thing.
Why tinderbox.
AI-accelerated
Research, synthesis and exploration at sprint speed.
End-to-end
Strategy, design and engineering thinking in one team.
User-first
Real signals from real people, not opinions.
Outcome focused
A direction you can commit to with confidence.
The scope behind the price.
A fixed price needs a precise scope. This is the line we draw for the base engagement. Anything past it is quoted fixed before we start, never billed by the hour.
Exactly what's included
- Kickoff workshop with up to 4 stakeholders
- Up to 4 stakeholder interviews
- Up to 5 customer or user interviews, recruited from your network
- Market and competitor scan covering up to 10 players
- One product thesis and solution direction
- One prioritised roadmap for a single product
- Sprint report and decision-ready deck, presented live
What costs extra
- Additional interviews or participant recruitment through panels
- Quantitative surveys and analysis
- A second product, brand or business unit in the same sprint
- Clickable concept mockups of the solution direction
- On-site workshops requiring travel