Civic media platform
Making Australian politics
legible to voters.
Elector is an independent civic media platform delivering electoral news, analysis and campaign coverage for Australian voters — designed and built end to end by tinderbox.
Product
Elector
Sector
Civic media
Our role
Strategy, design & build
The challenge
Political coverage is noisy, partisan and hard to parse.
Voters who want to understand elections face fragmented sources, opinion dressed as news, and data buried in spreadsheets and PDFs.
- Fragmented, inconsistent sources of electoral information
- Opinion and analysis blurred together
- Electorate-level data locked away from everyday readers
Our approach
A newsroom-grade platform with structure at its core.
We designed an editorial system that separates news, issues and campaigns, backed by a content architecture built for election cycles.
- Editorial information architecture and design system
- Structured models for electorates, parties and campaigns
- Fast, repeatable publishing workflows
The outcome
An independent destination for electoral coverage.
Elector is live and publishing — a clear, credible home for Australian electoral news with an architecture ready for election-cycle features.
- Live and publishing daily
- Scalable content architecture
- A foundation for data-driven election features
Built end to end.
- 01Product strategy
- 02Editorial design system
- 03Full platform build
- 04Publishing workflows
Product in focus
Inside the experience.
What we learned.
Structure earns trust
Separating news from analysis in the architecture itself — not just the copy — is what makes coverage feel credible.
Design for the cycle
Election products live on a rhythm. Building for the cycle from day one beats retrofitting at campaign time.
Publishing speed is product
In news, the workflow behind the page matters as much as the page — fast publishing is a feature readers feel.